Introduction to Web Marketing for farmers
Do you have a farm (or farm adjacent) business that you would like to market online? Whether that be to potential farmers' market customers, tour groups, or e-commerce sales, you can use web marketing to reach customers!
In depth topics covered in this class will be tailored to participants' goals but will include at least an overview of the following:
- Social media (instagram, facebook, twitter and pinterest)
- Website creation and maintenance
- SEO (Search Engine Optimization)
- Review websites like yelp, google and trip advisor
- Paid advertising on the web
- Email mailing lists
The types of businesses that will be best served by this course sell directly to consumers - either through the farmers market, agro-tourism or e-commerce. The topics in this class will be applicable to non-farm businesses as well, but we are limiting sign-ups to farmers and businesses that support farmers (like chefs, or value-added businesses).
This class will be helpful for everyone from complete beginners to business owners who have a web presence but would like to improve.
This class will be free to all Farm Bureau members and $10 for non members.
Drinks and snacks will be provided.
All participants need to sign up in advance and fill out the accompanying survey. Parcipants should bring themselves and a laptop or tablet for hands-on help.
Class will be taught by Kate Hickey, owner of Sunshower Farms in Holualoa.
This class will be held Sunday April 15, 2018 from 3-6PM at the Farm Bureau Office (above the old food basket) in Honalo.